Pattern: Fuck It Ship It

Category: Delivery
Publish your prototype as soon as possible, instead of trying to build a full product.

The sooner you put your product in front of users, the sooner you’ll get valuable feedback. Build the minimum viable product that makes sense and release it as soon as you can. It doesn’t need to be perfect, and it doesn’t need to be complete.

In all likelihood at least some of your assumptions about your product are wrong. The best way to find out which ones is to test them on real users. It’s far cheaper to discover them sooner, when you can correct them cheaply, than to discover them later after wasting a lot of time and money.