Pattern: Intention Over Practice

Category: Engagement
Don't build the things that people feel like they should be doing but ultimately won't.

You might be tempted to build something that people want to do (or feel like they should do), but ultimately don’t.

  • Examples: The post-conference social network that seems like a great idea at the conference, but subsequently goes unused. The Project/Task Management tool that people would rather agonize over rather than actually doing the project or the task itself